What are the marketing predictions for 2010?
"The game in 2010 will center more around stealing market share than growing the market. Local advertisers have had plenty of time to assess the effectiveness of banner ads, search, streaming video and e-mail advertising peddled to them over the past decade. They will abandon programs that just do not work, and embrace those that produce measurable results." - 2009 Borrell Associates

Useful info

"If the industry sees the typical holiday bump, it will show that optimism is translating into bigger budgets, and that growth will soon begin again,"

Jeff Lanctot, Razorfish

Internet ad spend (including search, display, email, and other forms) in 2010 is expected to account for 29.0% of budgets, respectively, vs. a 25.8% share in 2009.

J.P. Morgan

As the economy recovers and advertising budgets start to increase in 2010, the ad industry will continue to see a shift in dollars spent from offline traditional advertising on to online, such as display, search and rich media.

Jeremy Liew